Choosing Joint Venture Partners

Posted by cindymorus

The important thing to remember when considering a Joint Venture is to make sure that the relationship will definitely be a win-win for both parties.

If you want to enlist another person or organization to help sell your products/services and there is no direct benefit for them, then it probably won’t work long term.

Have a look at what other products or services might be purchased in conjunction with your product or what might be required after your product or service has been purchased.

  • Small Business publication
  • Networking Group
  • Public Speakers
  • Business Coaches
  • Dietician/Nutritionist
  • Chiropractor
  • Magazines
  • Printers
  • Graphic Designers
  • Event Organizers
  • Wineries
  • Health food shops
  • Fitness Centers and Personal Trainers
  • Chamber of Commerce
  • Hair Salons
  • Contractors
  • Travel agent and luggage store
  • Accountants
  • Attorneys
  • Real Estate agent
  • Furniture stores and Carpet stores
  • Carpet cleaners
  • Painters
  • Garden suppliers/nurseries
  • Lighting/electrical companies
  • Pool cleaning companies.
  • Bakeries
  • Wedding Planners
  • Advertising Sales Person

If you’re interested in seeing how a Joint Venture could help your business grow, get in touch with me.

Why Do I Need Joint Venture Partners?

Posted by cindymorus

A lot of business owners are so busy trying to build their business by themselves that they often overlook the opportunity to have someone else help take their business to another level. The idea of working with another business (an Affiliate or Joint Venture Partner) in order to grow both businesses at once is not new. In fact, it has been happening for a long.

Sometimes ‘super affiliates’ (a person with a large suitable list and the ability to drive lots of traffic) will earn 100 to 125% of the first time order. The reason behind this is clearly the customer is worth far more than the initial purchase to someone that understands how to ‘monetize data’.

A traditional JV is simply a relationship that two businesses have for purposes of mutual benefit.

Joint Ventures are normally created in order to financially benefit both parties and are often formed in order to share assets, intellectual property or to provide improved economies of scale.

Joint venturing is not difficult and the best way to begin to formulate a JV  is to start to look at your sales and marketing through a funnel not a tunnel. This means, look at who else is currently selling other, non-competing (sometimes competing is ok too – for instance other business coaches that do not have a membership site) products or services to the same people who are currently buying a product or service from you.

Joint venturing can be the single most important strategy for generating new sales and clients.

For more information on how a Joint Venture could help you grow your business, get in contact with  me.

Lessons I Learned from Paris Hilton

Posted by cindymorus

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Warren Buffet, Howard Stern and Bill Clinton, just to name a few.

We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.

Here are 3 major traits natural self-promoters use to build themselves and their businesses.

  1. The first is position. You need to position yourself around people who can make a difference in your life. You need to do this frequently. You need to wake up every morning and ask yourself “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters and tape it on your bathroom mirror.

Also consider:

Who can help me meet my goals? Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?

Don’t settle into interacting with the people who are the easiest to access. You need to reach outside your comfort zone and there you will find a wealth of new connections that will bring you great success.

  1. Now, let’s talk about Style. No, this doesn’t mean you need an Armani suit to bring in more business. What this really means is how are you different from your competitors and others in your industry. What makes you memorable with customers?

If you are meeting a lot of people and they don’t remember you once you leave the room, you have a serious problem! This means you have an opportunity to present yourself in a more memorable way.

There are lots of little subtle changes you can make. Reassess your:

  • Business cards
  • Company message
  • Your picture
  • Your wording

Maybe even, your hairstyle (of course, now we’re back to the expensive suit, but it really works!)

You get the idea. There are lots of little ways you can work on making your image and business more successful. Also, consider how you sound on the phone and how you greet people at meetings or other events. Think about your 30-sec elevator speech.

  1. The third trait of natural promoters is repetition. You can’t say it once and leave it at that. Successful self-promoters say it as many times as they need until they get a response. Would you remember a commercial for Coca-Cola if you only saw it once, no! You see it over and over and eventually you head out to the store.

You, also, have to make multiple impressions on those you are networking with in order to build brand awareness. Repetition is in direct connection with positioning. Once you find people to network with, reach out and find hundreds more who can help in your success as well.